Well, let’s say a business comes to us and says: ‘tell me what BT can do for my website’. For the purpose of this example we’ll call this mystery business ‘you’. And this is what we* would tell ‘you’…
The key to a successful website is content
Whether you pay us to write it, get someone else to do it or write it yourself, the key to a successful website is always fresh, relevant content. You need good content in the first place and to update and edit it moving forward.
This is what Google is centred upon at the moment – content, content, content! So you need to be prepared to invest serious business time in managing the site or outsource it through a package with a degree of management for you.
Keep up to Date with market/technology trends
Things like social media, mobile optimisation and Click2Call features are all the rage, and very important for SEO and online marketing.
But who knows what’s round the corner? It’s not enough to set it up and leave it, you have to keep an eye on things and be prepared to respond to what makes your site good or bad, as and when.
Decide on a vision for your site – and stick with it!
Have an idea in your head for what you want, based on what you feel your clients expect, or what you think potential clients would like. It’s a side of your business and an aspect of your marketing that, with the right level of investment, (time as well as money) can be demonstrating a clear return on investment within 6-12 months.
It’s all about getting it done right in the first place and moving forward with your head screwed on about how you’re going to manage it.
The next step
We’ve given an outline of what a good website should be like and what it can do for you, which package is right for ‘you’ will depend on the type of business you are.
BT’s website and online marketing packages range from starter websites to fully functioning eCommerce platforms for selling your goods around the clock and around the world too!
We can also fully manage a pay-per-click (PPC) ad campaign using the latest Google search engine optimisation techniques.
Visit www.websites.bt.com for more information on websites and online marketing with BT.
*Our thanks to Senior Online Consultant Arron Cook – who is part of BT’s web review team. Watch Arron's clip and hear for yourself what a FREE BT web review can do for you.
