Give your customers a place to visit and find out more about your business. Give them a place to access your product or service from their own home – a place that is open 24 hours and is specifically designed to represent your brand exactly how you want it to.
New businesses are no longer eclipsed by the enormity of bigger brands – any fresh enterprise can reach out to a customer base of millions by simply creating a website in the right way. Think about what kind of sites you trust and use regularly; how easy are they to navigate? The best websites are constructed in such a way to appeal to the target audience of the company they represent.
A high-street approach
A traditional jeweller would decorate its high-street outlet with luxury and when it comes to web design, it should be no different for this example business. The homepage ought to be as inviting as the shop window, the menus need to work as fluently as a trained member of staff and the content needs to be just as informative – enough so to influence a conversion (sale).
This is just one instance in one very niche industry but the fundamentals of web design can be applied across the board; its appearance, usability and quality of writing need to match the expectations of its users.
Three stages to success
With a professional team, you can turn any webpage vision into reality. It takes three design ‘cogs’ to formulate the perfect small business website:
- A striking appearance
What makes your website stand out from the rest in your industry? Your input, your character and your brand are key – but think about what your customers are looking for and make it easy for them to find it
- Quality images
Professional and unique pictures on your website are much more inviting than blocks of text. Take the coffee shop approach – use relevant and engaging images that do not distract from your marketing message
- A smooth CMS
The content management system (CMS) that you use to operate the site from the back end, needs to be of a high quality. The easier this is to use, the better your website will run from a customer point of view, as you can effortlessly upload fresh content.
To make sure your website possesses all three ‘cogs’ and to receive full CMS and content creation training, get in touch with a team that specialises in small business website design.
If it’s time to get your business online, then why not make sure everything about the website is designed properly from the start? Get in touch with BT to find out more.