The Penguin update is mega user-friendly and lets Google read a website and identify the topic relevancy like a human.
Google then assigns a ranking position, based on that relevancy, to each individual website for each individual word/phrase typed into its search bar by internet users.
Google has always worked in this automated fashion but the automated element has never been so advanced, until now. So as a result a solid Search Engine Optimisation(SEO) campaign has never been more important.
Not only will Google assess your website, it will assess every link out on the web that feeds back to it. So all your SEO link building needs to be clean and in line with Penguin’s requirements.
Google has the power to demote a non-complying website, pushing it further down in its index. Without a prominent position within the search results page for words/phrases relating to your business, your website will be eclipsed by the Penguin-abiding sites of your competitors.
Penguin is not a totalitarian piece of software, hunting down poorly managed websites and banishing them from the online world – it is an upgrade designed to improve the overall online experience for every internet user. This means, if you genuinely provide a quality online service via your website and do so with the users in mind, it is likely that you will never be punished by Penguin.
Still, it is essential to adopt a streamlined SEO strategy. Google recently affirmed that it welcomes good SEO, as the experts behind the industry not only improve the websites they work on but the internet experience on a whole – by making it easier for users to find relevant information.
The BT SEO service at the cutting edge of the digital industry. Aligning your website with the service can ensure you are ticking all the boxes set out by Penguin – constantly improving your website’s authority and position within Google.
Plus, with a consultation once a month and a complete site refresh every two years, BT Web Expert keeps you fully informed of the latest Google upgrades. As the updates like Penguin can be so comprehensive, it pays to let the specialists take the lead for you in this area of digital marketing.