Many companies now choose to set up a Facebook page for their business as a way to increase their online visibility/credibility.
British retail start-ups are being urged to pitch their products to top high street buyers as part of a pioneering PitchUp competition.
In the rush to promote yourself in the virtual world, don’t overlook a skill that will serve your small business well: public speaking.
With Santa Claus dusting down his tunic and the reindeers starting to limber up, eCommerce websites should also start thinking about getting in shape for the Christmas rush.
If you’re a small or medium sized business – with a lack of cash or lack of staff – then social media represents the perfect way to ‘get yourself noticed’.
Business blogging for the heck of it might seem like fun, but choosing what to write should be taken seriously. If you don’t get the content right, your blog will get as many visitors as an 18-30 holiday in Siberia!
If your website is in need of a bit of TLC, we’ve got five suggestions that can help boost your online presence that won’t cost the earth. In fact, most are free!
‘I want you back for good’ was penned by X-Factor judge Gary Barlow during his Take That heyday. Gary was talking about a former love – we’re talking about your business customers. But the sentiment is the same.
The countdown to the summer holidays has begun. It only seemed like yesterday I waved goodbye to my 2 little ones as they returned to school after the last half term and yet we are only 25 days off the long summer holidays (not that I am counting of course).
We’ve been catching up with business owners to find out what advice they’ve used to help them in their business.
We took to facebook last week after we'd got some feedback here in the team. It was mentioned that the term SME (small and medium-sized enterprises) might not be how most of the businesses we are talking to day-to-day think of themselves, and perhaps 'Owner-managed business' was preferred.
Dee Blick shares her clever marketing twist on the Christmas card classic. Take a look and share your thoughts with us!
Make sure you are ready for the Christmas rush with our online sales tips!
Christmas is the time of year with the highest turnover in retail! Did you know:25%* of all annual online sales happen in November and December. The turnover of sales in Christmas 2010 increased by 8%* compared to 2009, and the trend is expected to be continued in 2011 In 2010, 51%* of Europeans bought at least one Christmas present online.
If you want to build a marketing plan based on insight and trends, then web analytics is the one marketing tool you can't afford to overlook if you have a website.
We are delighted to be starting a series of blogs with advice for SMEs from Dee Blick.Dee is a multi award-winning Fellow of the Chartered Institute of Marketing with 27 years marketing experience. She specialises in working with small businesses. Dee is the author of the Amazon number one bestseller The Ultimate Small Business Marketing Book which currently has 32 out of 32 five-star reviews on Amazon.
With UK consumers set to spend £50 billion* online in 2011, a professional online presence is no longer just a ‘nice to have’ for businesses – it’s essential.
Finding new customers and keeping your current ones are two of the hardest things for a business to do. You might have an idea of the type of customers you want to attract, but where do you start to find them? How can you stand out from the crowd? And how much time and effort is needed to get your business noticed?
And with so many advertising media available how do you decide which one to use? Should you go in a printed directory? Or should you be targeting online?