The Marketing Solutions Blog

Improve your website’s user experience with this year’s top web design trends.

Five easy ways to get more people looking at your website.

Boost conversions with a strong, noticeable call to action.

Online services and resources might seem great when you're based in an office, but what if you're out on the road all day?

We're Tweeting some basic tips every Tuesday for new or existing SMEs looking to improve their business – or find out what to consider when choosing, upgrading or improving a website.

The benefits of tablet and mobile-friendly websites for SMEs.

Some quick-fixes to keep your website smiling.

How to revive your website and your business for the New Year

You need to be in control of your website. And don’t be fooled into thinking that you need a dedicated IT department standing by or the help of a technical wiz to do it. That’s what your content management system (CMS) is for.

Everyone wants to be liked and if you’re trading online, then you definitely want your website to be liked. If shoppers are finding you through a search engine (because you’ve done your SEO homework) – that’s great, well done! But what if they are finding you, taking a look and vanishing into thin air?

Who needs a website? Before you say ‘I’m a small business, I don’t need a website’, the truth is, you do.

If you are just starting to think about creating a new website, take a look at these tips and get planning!

Not sure if you really need a website for your business? Let our resident expert explain the basics and why it really is important that you get your business online!

Colour is a key component in websites. In the eighties, Royal Blue was a strong corporate colour but this changed to red in the nineties. Think about how many colours you want in your logo, and what are they? Some companies use 4-5 colours to express themselves - eBay and Google are examples - but normally 1 or 2 colours are best.

The Internet uses a variety of "web safe" fonts. These are fonts that are known to be on every machine and also known to render properly on a webpage.

Importance of Page Layout

The layout of the page elements helps give the page form and identity. Tradition has always had navigation and menus in either the top or left positions as in the west our eyes are drawn to this area through our reading conventions. It was also traditionally the first area to load on a page and where search engines began reading, but more recently this has changed so that a more flexible approach is possible.

Website Basics is a content resource designed to introduce you to the core concepts of designing and building a modern website. There are several important aspects to consider whether you are thinking of starting a website, or just looking to update an existing one.

A company’s website can often be the first experience a customer has of a business so it’s crucial to make that experience a good one. And of course the site has to attract customers in the first place.

Here Carl Di Cicco, Head of ecommerce Services at BT Business, talks us through 10 easily preventable mistakes that can stop website success – and offers practical advice on how to do things right.

Importance of your Homepage

The homepage is your company's face to the world and as such is the most important page on your website. Increasingly, potential customers will look at your company's online presence before doing business with you. Improving your homepage multiplies the entire website's business value, so following key guidelines for homepage usability is well worth the investment.