The Marketing Solutions Blog

Google is the most popular search engine in the world. And for your website to be an effective tool for your business you need Google to find it!

Social media is a term for a variety of websites that allow users to create, like and share content.

The success or failure of any online campaign could be down to how well you understand Google Penguin – the latest update from the search-engine giant.

Search engine optimisation (SEO) experts tread a fine line when it comes to content. Get it right, and you’ve got a user-friendly website with sparkling content. Get it wrong and Google shouts: “PENALTY!”

Links are important. Think of a chain, if one link in that chain is missing, then the rest ain’t much use!

And when you’re building a website, links are no less important.

If you ever wondered how search engines find websites and why it is that some appear further up the ranking than others… then read on.

When it comes to understanding how well your website is working for you as a marketing tool, Google’s free analytics tool provides a wealth of information about who visits your site, how they find it and what they do once they arrive.

Sally Ormond explains what you should, and shouldn't do when generating content.

Ever wondered why people are always telling you to keep your website updated? Nathan Elliot-Ling explains why it is so important.

Feel like you need a helping hand getting to grips with SEO? Sally Ormond gives us some top tips to get you started!

An essential element of generating revenue via the internet is Search Engine Optimisation (SEO). This is the when your website is optimised so that it ranks highly in the natural results of search engines such as Google, Yahoo! and Bing.