Google is the most popular search engine in the world. And for your website to be an effective tool for your business you need Google to find it!
The success or failure of any online campaign could be down to how well you understand Google Penguin – the latest update from the search-engine giant.
Search engine optimisation (SEO) experts tread a fine line when it comes to content. Get it right, and you’ve got a user-friendly website with sparkling content. Get it wrong and Google shouts: “PENALTY!”
Links are important. Think of a chain, if one link in that chain is missing, then the rest ain’t much use!
And when you’re building a website, links are no less important.
When it comes to understanding how well your website is working for you as a marketing tool, Google’s free analytics tool provides a wealth of information about who visits your site, how they find it and what they do once they arrive.
Ever wondered why people are always telling you to keep your website updated? Nathan Elliot-Ling explains why it is so important.
An essential element of generating revenue via the internet is Search Engine Optimisation (SEO). This is the when your website is optimised so that it ranks highly in the natural results of search engines such as Google, Yahoo! and Bing.