The Marketing Solutions Blog

Target users by device, location and time of day with new enhanced PPC campaigns from Google.

We're Tweeting some basic tips every Tuesday for new or existing SMEs looking to improve their business – or find out what to consider when choosing, upgrading or improving a website.

Whether you are running your own PPC campaign or have entrusted this to a third party provider it is  important to make sure that you fully understand the basics of PPC marketing.

Pay per click, abbreviated as “PPC” is a form of digital marketing that focuses on generating relevant traffic from “sponsored” ads on the search engines such as Google.